The MakeCents Logo Animation was created for a new financial-tech product entering the market. The goal was to produce a logo animation that reflects a sleek, tech-driven personality while maintaining a clean and professional aesthetic. The animation needed to feel modern, dynamic, and aligned with the technology-focused direction of the brand.

To begin, I prepared the provided logo assets in Illustrator and Figma, structuring them for smooth and precise animation. In After Effects, I focused on motion that conveys a sense of innovation and digital fluidity—using subtle reveals, controlled pacing, and minimalistic transitions to reinforce the brand’s identity. Additional sound design was incorporated to complement the motion and create a polished, cohesive experience.

The final animation delivers a clean, techy, and memorable logo reveal that captures the essence of the brand and supports its positioning within the financial-tech space.