The Mooore! Animation was created to introduce a new brand and bring its visual identity to life through motion. The goal of the animation was to present the newly designed brand assets in a cohesive and expressive way, highlighting the personality, style, and energy behind the brand. Because the animation was intended for vertical viewing on mobile screens, the composition and layout were optimized for clarity and visual impact in a tall format.

To begin, I received the branding assets and prepared them in Illustrator, organizing each component into clean, animation-ready layers. In After Effects, I focused on developing motion that reflects the tone of the brand—whether fun, bold, modern, or expressive—while ensuring the animation remained smooth, readable, and visually engaging. Sound design elements were added to reinforce key movements and enhance the overall experience.

The final animation presents the new brand in a dynamic and polished way, showcasing its core identity and visual elements while offering an engaging introduction for viewers on mobile platforms.