Redesigning Sachdev Tea Manufacturing Company Website

Vinay Tekwani

Interaction Designer
UI Designer
Creative Design
Figma

Project Overview:

Sachdev Tea Manufacturing Company, a renowned tea brand with a rich legacy since 1973, approached me with a vision to revamp their website. As a leading tea manufacturer in Gujarat, they wanted their digital presence to reflect their heritage, authenticity, and commitment to quality. The primary goal of the redesign was to create an engaging and user-friendly website that would enhance their online brand image and drive customer engagement.

Challenges:

1. Outdated Design: The existing website had an outdated design with limited functionality, which didn't align with the company's reputation and market presence.
2. Mobile Responsiveness: The website lacked mobile responsiveness, causing a suboptimal user experience for a large number of visitors accessing it through mobile devices.
3. Brand Storytelling: Sachdev Tea Manufacturing Company wanted the new website to narrate their inspiring journey, showcasing their rich history, unique blends, and commitment to sustainability.
4. E-commerce Integration: The client wanted to explore the possibility of adding an e-commerce section to the website, allowing customers to purchase their favorite tea blends directly.
Old Website
Old Website

Solution:

1. Modern UI/UX: Our team of experienced UI designers crafted a modern and visually appealing interface, representing Sachdev Tea's legacy while infusing contemporary design elements for a fresh look and feel.
2. Storytelling Elements: I integrated captivating storytelling elements into the website's design, including an interactive timeline highlighting the company's growth, milestones, and commitment to quality.
3. E-commerce Integration: To enable direct online sales, I incorporated a secure and user-friendly e-commerce platform, allowing customers to browse and purchase their favorite tea blends effortlessly.
4. Certification Showcase: I designed an intuitive certifications and achievements showcase that displayed the diverse range of authentications and publications, each with detailed descriptions and captivating visuals.
5. Testimonials: The Testimonials section will display feedback from satisfied clients and daily consumers, adding credibility and building trust on the brand.
6. Mobile-First Approach: To address the mobile responsiveness issue, I adopted a mobile-first approach, ensuring seamless user experiences across all devices and screen sizes.

Results:

The redesigned Sachdev Tea Manufacturing Company website achieved outstanding results:
1. Enhanced User Engagement: The revamped design captivated users, leading to increased time spent on the website and reduced bounce rates.
2. Improved Brand Perception: The modern and visually appealing UI showcased Sachdev Tea as a progressive and reputable brand, instilling trust among both existing and potential customers.
3. Increased Online Sales: The addition of the e-commerce section facilitated direct sales, resulting in a boost in online revenue for the client.
4. Positive Customer Feedback: Customers appreciated the seamless browsing experience, enriched storytelling, and easy-to-navigate product catalog.

Conclusion:

The successful redesign of Sachdev Tea Manufacturing Company's website not only reinforced their status as a beloved tea brand in Gujarat but also attracted a broader online audience. With a captivating UI and enhanced functionality, the website now serves as a digital reflection of their heritage and unwavering commitment to quality teas.
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