Solution for Efficient Consumer Goods Discount Distribution

Mark Ekpobiyere

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Product Designer

UI Designer

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Objective
The objective is to create a cost-effective platform that enables Big consumer goods company to offer product discounts, streamline the shopping process for customers, and simplify transactions for store owners, reducing promotional costs while ensuring seamless order fulfillment and compensation.

Challenges

HMW solve this following challenges face by these set of User:
Difficulty Accessing Wholesale Discounts: Users often miss out on discounts as wholesalers may hoard products or fail to pass on the benefits
Inconvenience in Verifying Discounts: Users may not always know if they are receiving the actual discounted price at the point of purchase
High Promotional Costs: The company spends significant amounts promoting discounts through various channels.
The intended discount may not always reach end consumers, as wholesalers or intermediaries may withhold it.

Solution

To solve this problem, I came up solution that allows users to shop from home, generating a QR code for their discounted order. and move to registered stores can easily scan the QR code, apply the discount, and be reimbursed by the FMCG company.
This ensures that users receive discounts directly, reduces promotional costs for the company, and helps small retailers increase sales while being promptly credited.

Process (Use case):

After the user shops for their desired product from a nearby store from the comfort of their home, they will take the receipt on their phone to the store to claim their product.

Outcome

1. Increased Accessibility:Users can easily shop for discounted products from home, enhancing convenience and accessibility. 2. Streamlined Transactions:The QR code system simplifies the process of claiming discounts, reducing friction at the point of purchase. 3. Higher Sales for Retailers:Small retailers experience increased sales and quicker inventory turnover due to direct customer engagement and discounts. 4. Cost-Effective Promotions: The consumer goods company reduces promotional expenses while ensuring that discounts reach consumers effectively. 5. Improved Customer Satisfaction: Enhanced shopping experience leads to higher customer satisfaction and loyalty.
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Posted Oct 23, 2024

The objective is to create a cost-effective platform that enables Big consumer goods company to offer product discounts

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UX Designer

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UI Designer

Figma

Google Slides

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