Prime De-Coded: A UX Redesign for Effortless Streaming
Kevin Tucker
Role: UX Researcher | UI Designer
UX Case Study: Development of the Amazon Prime Video Redesign
Tools: Figma, Miro, GitHub, Asana
Timeline: 5 weeks
Industry: Entertainment
Live link: n/a
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Posted Jun 7, 2024
A UX redesign of Prime Video's browsing and discovery experience. Identified navigation friction points through user research, then redesigned the IA and UI to reduce decision fatigue and surface relevant content faster. Prototyped in Figma and tested with users.
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