Strategic Pitch Deck for Investor Engagement
Abang Tah
Strategic Pitch Deck for Investor Engagement
This project features a custom-designed investor pitch deck built to help a startup confidently present their business to potential investors. The client needed more than just beautiful slides—they needed a clear, investor-focused narrative that builds interest and trust in under 5 minutes.
The deck includes slides for: problem, solution, product demo, market sizing, business model, traction, roadmap, team, and funding ask—all designed with investor psychology in mind.
This deck was created using Figma and refined with real startup advisor feedback to align messaging, visual hierarchy, and storytelling flow.
Deliverable Description
A fully-designed investor-ready pitch deck that captures your vision, market opportunity, and traction in a clean, compelling visual story. Includes:
Refined storyline: Problem, solution, market, product, traction, team, ask
Custom branding, data visuals, and slide layout
Investor-focused narrative to build confidence and clarity
Key Features
Engaging Cover & Introduction – Clear value proposition and logo
Market & Opportunity Slides – Support with impactful graphs
Solution & Product Features – Visual mockups with benefits
Traction & Metrics – Highlight growth, revenue, validation
Team & Vision – Showcase expertise and roadmap
Funding Ask & Use of Funds – Clear financial structure and targets
Value Delivered
A polished, investor-grade deck that aligns messaging and visuals
Confidence in pitch delivery with a cohesive storyline
Save weeks on design and content refinement
Scope of Work / What I Delivered
Deck structure and storyline consultation
Helped the client clarify their pitch narrative (problem > solution > traction > team > ask)
Slide design & layout (15–20 custom slides)
Designed slide-by-slide visual hierarchy that guides investor attention and reduces friction
Data visualization
Created clean, investor-friendly graphics to present TAM/SAM/SOM, revenue, and KPIs
Mockup/UX integration
Showcased app mockups and user flows to validate product readiness
Funding slide
Structured the ask, valuation, use of funds, and potential returns clearly
Final delivery in editable + PDF format
Ensured the client could update it independently post-delivery
Cover Slide – Logo, one-liner, branding
Problem – Pain points with simple icons or stats
Solution – Product overview + 3 core benefits
Market Opportunity – TAM/SAM/SOM chart
Product Demo – App or platform visuals
Traction – Revenue, growth, user KPIs
Business Model – How they make money
Go-to-Market Strategy – Channels and timeline
Competitive Advantage – Landscape grid or moat
Team – Core members, roles, credibility
Financials (Optional) – Forecast + growth plan
Funding Ask – How much, why now, what for
Closing Slide – Vision statement or CTA
Results & Impact
Client secured multiple investor meetings within 2 weeks of using the deck
Feedback from investors highlighted the deck’s “clarity and visual polish”
Client now uses this as a base template for future pitch iterations
Tools Used
Figma – For layout, design system, and prototyping
Notion & Google Docs – For collaborative copy + strategy work
Flaticon & Unsplash – For icons and visuals
Want Something Similar?
If you're raising funds, rebranding, or need to impress stakeholders—I'd love to help craft your story.
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Posted Jun 25, 2025
Designed an investor pitch deck for a startup using canvas and advisor feedback.This project features a custom-designed investor pitch deck built.
