At Eneco, I worked as a UX Designer on one of the most innovative projects in the energy sector: Dynamic Energy Pricing. The challenge was to translate highly complex data — fluctuating hourly energy rates, consumption insights, and sustainability metrics — into an experience that customers could actually understand and use.

I started by mapping the complete customer journey, identifying moments of confusion around tariffs, usage patterns, and billing. From there, I designed flows and interfaces that helped customers see, in real time, how their energy choices impacted both costs and sustainability.

This involved building interactive dashboards, predictive insights, and clear visual hierarchies to simplify decision-making. Usability tests showed that customers felt more in control and more confident in adjusting their energy use.

The result was a platform that made dynamic pricing not just a technical feature, but a practical tool — helping Eneco’s customers save money while contributing to the energy transition.