Coatfolk — Pet Grooming & Wellness Brand Identity

Care for every little character.

Coatfolk is a concept pet grooming and wellness brand built around a simple idea: every pet has its own personality, and their care should feel personal too.

The aim was to create an identity that feels warm, playful, and reassuring. Something that celebrates freshly groomed coats alongside the everyday bond between pets and their people.

The chunky lowercase wordmark gives Coatfolk a friendly, expressive voice. Butter yellow and cream bring warmth, cocoa adds depth, and cobalt blue brings energy to the system.

Candid pet imagery, bold typography, and characterful illustrations carry the identity across salon signage, grooming products, stationery, social content, and everyday accessories.

A little care. A lot of character.

Scope: Brand concept, visual identity, art direction, packaging, signage, and digital applications.