Ortodontic is a modern dental and orthodontic clinic offering a wide range of therapeutic services — from orthodontics and general dentistry to physiotherapy and speech therapy. Their existing website was outdated, not user-friendly, and failed to reflect the clinic’s welcoming, family-first brand.

Create an engaging and conversion-optimized website that:

Feels friendly and professional for all patients — especially parents with young children.

Reflects the real-life vibe of the clinic interior.

Simplifies the booking process.

Highlights the holistic treatment process (collaboration between dentists, physiotherapists, and speech therapists).

Stakeholder interviews to extract priorities (child-focused design, easy booking, vibe-matching visual language).

Competitor audit: Primadent, Ortodent, Estetica — noted common weaknesses (hard to book, confusing info) and strengths (clear services, welcoming visuals).

Content audit: Prioritized service clarity, visible team bios, and intuitive navigation.

Defined key personas: parents with children, adult patients, elderly clients.

Set user journey priorities: Service clarity → Trust → Booking.

Crafted sitemap and structured content to address primary conversion paths.

Built mobile-first wireframes to plan layout hierarchy.

Optimized each section for clarity, trust signals, and CTA visibility.

Prototyped early in Framer for internal testing.

Chose navy blue as base for professionalism, combined with bright accents (lime green) and playful 3D illustrations to appeal to kids and parents.

Designed custom icons for services and a cartoon apple with braces as a friendly mascot.

Used Coolvetica for headings — balancing clinical with playful.

Integrated real photos of team members for trust and personalization.

Delivered 4 hero section design options to help the client test different tones: fun, clinical, emotional, and bold.

Suggested motion use in child-related sections using Jitter for added interactivity.

✅ Conversion-optimized homepage with intuitive CTA flow

✅ Clear service navigation for fast decision-making

✅ Fully responsive layout designed for all ages

✅ Unique visual identity aligned with clinic’s brand

✅ Booking flow restructured for clarity and ease

✅ Bounce rate projected to drop with better UX and clear CTAs

✅ Stronger brand perception through personalized and polished visuals

✅ Higher trust from parents through team visibility and child-friendly design

✅ Future-proof foundation for online appointment integrations

This project is a great example of how strategic design can translate clinical services into an accessible, engaging, and conversion-ready website — blending aesthetics with function to serve real users with real needs.