American Psychological Foundation | UI Design
Marga Republica
Visual Designer
UI Designer
Figma
American Psychological Association
Created a visually stunning and user-friendly interface for the new website of American Psychological Foundation, the largest scientific and professional organization of psychologists in the United States.
Background
A grant-making foundation, APF offers funding opportunities for psychologists and students using psychology to address major issues and improve lives. They approached me as a UI designer to revamp their website, aiming to create a visual design that effectively conveys the foundation's values.
Objectives
Refresh whole website design to communicate better the brand values.
Improve the search experience for Scholarships, Grants, and Awards.
Timeline
3 weeks
Process
Research & Ideation
Visual Design
Results
The website adeptly showcases the brand's values and style, resulting in increased online visibility and a greater number of users expressing interest in searching for grants and scholarships.
