Creative Direction for Branded Photoshoot for a Top University

Creative Direction: Kaithleen Apostol Photography: Wesley Ruan

Goal: To provide UC San Diego Admissions with updated photography featuring the current student body, campus, and events. Photos are used for publication purposes that include both digital and print collateral. Through this campaign, we were able to highlight the essence of student life and campus resources.

Worked closely with the photographer and creative services team to create compelling photo content that authentically represented student life and showcased campus resources.

Ensured a collaborative approach, aligning the photographer's skills with the university's vision for the brand.

Provided clear and effective creative direction to convey the university's brand identity through visuals.

Ensured that the photoshoot portrayed a vibrant, inclusive, and dynamic representation of the campus community.

Sourced student models who were actively engaged on campus and eager to represent the university.

Fostered a diverse group of models to authentically showcase the student body and capture a wide range of campus experiences.

Meticulously crafted shotlists to guide the photographer in capturing specific scenes, activities, and locations that aligned with the university's brand message.

Included a mix of candid moments, staged shots, and images highlighting various campus resources.

Full case study & work samples here