Role: Marketing Manager
Goal: Kapwa Gardens Is A Healing Space For The Community. A Kultivate Labs project designed to help our neighborhood recover from the devastating mental, physical, and economic effects of COVID-19. I am currently their Marketing Manager, overseeing all social media, email, web, and blog campaigns.In 2022, I collaborated with the Kapwa Gardens team in launching a crowdfunding campaign to raise $30,000 used to grow the garden with bus upgrades & a new tent to weather proof the stage.
Kapwa Gardens was built by an army of 350 volunteers during the darkest days of the lock-down. Since then, we have grown into a community space offering a vibrant line-up of socially distanced events, live performances, fitness classes, vendor markets, and food festivals. In 2022, we fundraised $30,000 to upgrade our space to better serve the local community.
Campaign Strategy and Planning:
Compelling Campaign Storytelling:
Incentive-based Rewards System:
Visual Assets and Multimedia Content:
Community Engagement and Outreach:
Transparent Communication and Updates:
Full Case Study & work samples here