Role: Marketing Manager
Goal: Kapwa Gardens Is A Healing Space For The Community. A Kultivate Labs project designed to help our neighborhood recover from the devastating mental, physical, and economic effects of COVID-19. I am currently their Marketing Manager, overseeing all social media, email, web, and blog campaigns.In 2022, I collaborated with the Kapwa Gardens team in launching a crowdfunding campaign to raise $30,000 used to grow the garden with bus upgrades & a new tent to weather proof the stage.
Evolving Into Kapwa Gardens 2.0
Kapwa Gardens was built by an army of 350 volunteers during the darkest days of the lock-down. Since then, we have grown into a community space offering a vibrant line-up of socially distanced events, live performances, fitness classes, vendor markets, and food festivals. In 2022, we fundraised $30,000 to upgrade our space to better serve the local community.
Key Achievements
Campaign Strategy and Planning:
Developed a comprehensive fundraising strategy, outlining campaign goals, target milestones, and a timeline for the Indiegogo crowdfunding initiative.
Compelling Campaign Storytelling:
Crafted a compelling narrative that highlighted the community garden's history, its significance to local residents, and the vision for its future transformation through engaging visuals and heartfelt storytelling.
Incentive-based Rewards System:
Designed a tiered system of rewards and incentives to encourage donations.
Visual Assets and Multimedia Content:
Produced visually appealing assets, including videos, infographics, and images, to convey the campaign's message, showcase the garden's potential, and inspire potential donors.
Community Engagement and Outreach:
Leveraged social media, email campaigns, and community events to engage with local residents and potential donors, building a sense of community and shared ownership in the project.
Transparent Communication and Updates:
Maintained open and transparent communication throughout the campaign, providing regular updates on progress, showcasing the impact of funds raised, and expressing gratitude to the community for their support.
Full Case Study & work samples here
