Social Media Strategy for a Food Giftbox E-commerce Brand
Kaithleen Apostol
Role: Social Media Manager
Goal: Create a social media content strategy and work with the Tuk Tuk Box founders in the everyday social media operations.I worked closely with their founders Bea and Christy to amplify the stories about Southeast Asia to their audiences. As small business owners,they were DIY-ing their platforms and seeing what worked. After working with me, they now have a more concrete vision for their platforms.
Shedding Light On Southeast Asian Food & Culture
I love working with Women-owned businesses. As a an entrepreneur myself, it truly is so inspiring. When Bea and Christy of Tuk Tuk Box came to me for support in crafting their social media strategy, I was ecstatic to see we share our Southeast Asian identities with each other. As a small but mighty team, their social media platforms have always been managed by themselves on top of doing all the other big things that come with owning your own company.
As their Social Media Manager, I owned the creation of their monthly social media content calendars - which include scheduling out posts on Later, curating photos, researching Southeast Asia culture and food, and writing copy. I also supported their everyday community management - designing and posting stories, engaging with their followers, and connecting with other women-owned brands.
Key Achievements
Strategic Social Media Management:
Orchestrated a dynamic social media presence, curating content calendars that engaged audiences across various platforms.
Implemented strategic campaigns, contests, and interactive posts to boost community engagement and foster a sense of excitement around the snack box offerings.
Visually Compelling Graphics:
Designed eye-catching and culturally resonant graphics that served as the visual identity for the brand, creating a cohesive and recognizable presence in the competitive snack subscription market.
Seasonal and Cultural Campaigns:
Designed graphics and managed social media campaigns tailored to seasonal festivities and cultural celebrations, ensuring that the snack box brand remained relevant and relatable year-round.
Educational Snack Spotlights:
Developed content strategies that not only showcased the diverse array of snacks but also provided educational insights into the cultural significance of each treat, creating a narrative that transcended beyond mere consumption.
Full Case Study & work samples here
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Posted Dec 7, 2023
Developed and executed a comprehensive social media strategy that increased brand awareness and engagement.
