Gramofon | Brand Identity for a Vintage Coffee House

Posted Aug 22, 2026

Gramofon is a concept brand identity for a vintage-inspired coffee house, built around the idea that both music and coffee are rituals meant to be slowed down and savored. The core of the identity is a monogram that merges the letter 'G' with the silhouette of a gramophone horn — steam rising from a coffee cup doubles as sound waves drifting from the horn, tying the two rituals into a single visual moment. Inside the letterform, a small needle-and-groove detail nods to vinyl records, reinforcing the "spinning" theme throughout the brand. The color palette — warm mustard yellow paired with deep espresso brown — draws from both roasted coffee beans and aged brass gramophone hardware, giving the brand a warm, nostalgic, lived-in feel rather than a sterile modern one. Bold retro slab-serif typography from the 1960s-70s further grounds the identity in its vintage inspiration.