dost - Branding and Packaking Design

Posted Aug 22, 2026

Dost is a complete brand identity project created for a pet food company aiming to become “the closest friend” of pet owners. The project covers the full visual system — from logo design to packaging, business cards, digital assets, and delivery vehicle branding. The logo concept transforms the letter “o” in “Dost” into a cat’s ear and paw print, subtly capturing the brand’s core message of care and companionship. A bold, energetic orange was chosen as the primary color to stand out in a market dominated by blue and green tones, while white brings balance, clarity, and trust. Futura was selected for headlines to give the brand a confident, geometric character, paired with Inter for clean and highly readable body text. The identity was then extended across real-world touchpoints, including dry and wet food packaging, a storefront sign, a branded delivery van, and a full social media presence.