During my tenure at PMG, all employees received a gift box to celebrate the company's 10 year anniversary. Inside, there were 10 gifts with instructions to unbox only one gift per day. I decided to post an unboxing just for my closest friends to see. Fortunately, the video went viral in an hour with 1M views, 115K likes, and 1.35K comments on the initial video. From there, I posted an unboxing every day until we hit the end of the 10 days.