Plastiks.io Brand Identity

Industry: Sustainability

Client: Plastiks

Plastiks is a Barcelona-based sustainability platform that verifies plastic recovery and recycling, turning impact data into digital certificates companies can use for traceable environmental claims.

The brand had to explain climate impact, waste recovery, and blockchain technology without becoming too complex. The work focused on building a stronger narrative and design system with product, tech, marketing, sales, and the founders as the company moved from B2C to B2B and B2B2C.

Plastiks underwent a full rebrand with a new visual identity, tone of voice, design system, and product UI foundations. The system extended into dashboards, sales materials, pitch decks, and partner presentations, helping make impact data easier to understand and communicate.

The rebrand gave Plastiks a stronger B2B story and a more credible design system for sales, onboarding, partnerships, and client acquisition. It also supported commercial materials and collaborations with clients including FC Barcelona and Danone.