The name came first. The idea of “kindred spirits” was a natural fit, both poetically and literally — people of similar perspectives and values, seeking to elevate the memory of an amazing wedding day through imagery. By pairing this theme with language that points to deep community and togetherness, the message rang loud and true: We’re in this together. Kindred’s positioning parallels its aesthetic: Minimalist and welcoming, but expertly crafted with intention.