Overview: This project involved creating a heartfelt behind-the-scenes video for Moose Lodge Senior Pet Sanctuary, showcasing the dedication and love that goes into caring for its senior residents. The video features Megan O'Malley, the Community Liaison, giving viewers an exclusive look into the sanctuary’s daily operations and the team's deep commitment.

Project Details: I created the script for the video, ensuring that the narrative conveyed warmth and connection. My assistant and I collaborated on the video editing, capturing footage with our phones and using microphones for clear audio quality. The editing process involved utilizing Canva, CapCut, and Premiere Pro to deliver a polished and engaging final product. The video also included clips of the dogs during their daily lives at the lodge—feeding, playing, resting, and cuddling—to provide a comprehensive and genuine portrayal of their experiences.

Purpose and Impact: The primary aim of this video was to raise awareness for Moose Lodge Senior Pet Sanctuary, which was still relatively unknown. By providing a glimpse into the sanctuary’s nurturing environment, we hoped to inspire viewers to connect with the cause and support it through tax-deductible donations. The video effectively highlighted the sanctuary’s mission to pour love and care into each resident’s life, fostering an emotional connection with the audience.

Call to Action: This behind-the-scenes video invites viewers to visit the sanctuary’s website, learn more about its mission, and contribute to making a meaningful difference in the lives of senior pets.