UX/UI Redesign for CRM Hotel Management Platform

Maria Kichehlova

FifthKey is an AI-powered CRM platform designed to transform hotels into 5‑star AI powerhouses.

They help hotels streamline operations, boost revenue, and deliver exceptional guest experiences - all while keeping costs predictable.

Work I've done:

I conducted User Experience Audit on the existing platform, assessing key user flows, navigation and layout. The platform required a fresh, modern look. Additionally, its navigation lacked logical structure and ease of use. I provided actionable recommendations for improvement.
I crafted a complete brand identity refresh, including new headline and body fonts, and a refined color system with distinctive accent and title shades for a cohesive, modern visual language.
Redesigned the entire platform, including onboarding flows, and created new pages aligned with client requirements.
Designed a marketing-focused landing page and created an animated interactive prototype in Figma, presenting it via a Loom video.
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Posted Jun 21, 2025

Conducted UX audit and redesigned FifthKey's CRM platform for a better user experience.

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Timeline

Feb 20, 2025 - Mar 12, 2025

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