eCommerce Platform Redesign for Blum

Client: Blum – Furniture Hardware & Systems

Goals: Develop a powerful eCommerce platform to showcase advanced furniture systems and increase accessibility for both professionals and end users.

Challenges: Handle a large product catalogue with complex technical data while keeping navigation clear and the design visually engaging. Simplify the checkout process to improve conversions.

Solutions: Created an interactive catalogue with clear categorization (lift mechanisms, drawer systems, cabinet constructions, guide systems). Designed detailed product cards with visuals and specifications. Implemented a step-by-step checkout flow optimized for faster decisions.

Outcome: The redesign improved navigation and user retention, strengthened brand presence, and created a seamless shopping experience.

Results: +42% checkout completion +28% session duration +36% returning users.