Secondly, as time has progressed, so have social norms. Gender used to be more simply defined, and there were strict, designated expectations for both men and women. Women were expected to be lady-like, and men were expected to be gentlemanly. Social etiquette played a very important role during the Victorian era, which is where most imagery of âthe true gentlemanâ derived from. Walter Houghton wrote in Rules of Etiquette and Home Culture "It is the duty of a gentleman to know how to ride, to shoot, to fence, to box, to swim, to row and to dance. He should be graceful. If attacked by ruffians, a man should be able to defend himself, and also to defend women from their insults" (208). The expectations of the way a man should carry himself and treat others were high in the 19th century. In Arthur Martineâs book Martine's Handbook of Etiquette, and Guide to True Politeness written in 1866, he states that it is a manâs duty to disregard his personal comfort to allow himself to be considerate of others, especially women, when being seated in public. âThe pleasantest or most comfortable seats belong to the ladies, and you should never refuse to resign such seats to them with a cheerful politenessâ (134). Women too were expected to wear corsets, gowns draped over petticoats and were expected to carry themselves with grace and perfect decorum. The evolution of social etiquette and culture is drastic as men and women no longer need to conform to a particular image, and now have freedom of movement to portray themselves as they so desire. Men were once praised for parading in top hats and being respectful to women. Now, theyâre praised for the exact opposite. Some men of todayâs society view being a gentleman as less masculine or are embarrassed by having manners. They are praised for behavior such as infidelity and disrespecting womenâs bodies. In a study taken by James Samuel Coleman, a researcher and sociologist at The University of Chicago, he concluded that for boys, âsexual exploits are conquests, and thus actions that gain them status rather than lose itâ (p. 122). Similarly,âŻEder, Evans, and Parker (1995)âŻfound that âwhat was considered acceptable behavior in boysâmaking sexual passes at other boyâs girlfriends as well as at their own girlfriendsâwas definitely not considered acceptable in girlsâ. Women have also changed in the way that they respect and present themselves, which contributes to the normalization of men and their heartless flippancy. Todayâs society of men and women have become demoralized. Dr. Ian Bethell-Bennett mentions in a local article titled Culture and Gender that âRespect has changed. It used to be that women were respectable when they conducted themselves with Victorian virtue and morality, and men were respectable when they behaved as gentlemen. It now means being in fear of and fear-filled respect for someone who, if not respected will kill you, if you are a young man, or slap you if you are a young woman. Some young women care little if people know about their sexual exploits, in fact, they will celebrate themâ (Bethell-Bennett 2016). He also states that images from the media encourage men to take on a tough, uneducated, feared gangster role, while they are called âsoftâ if they do not follow this unmanned standard of street culture. The contrast between the Victorian gentleman and the typical modern-day man is striking as the caliber of personal conduct for both men and women has dropped, drastically. With the removal of social gender-related expectations such as these, society has now taken on an outlook where both men and women have diminished their moral values and are no longer expected to conform to the traditional, thou-must-be-a-lady era.  Â