Social Influencer Partnership Pitch For Accessory Brand
Chadd Weston
Project Highlights:
Project Type: Go To Market
Client: Kapten & Son
Location: Netherlands
Input: Powerpoint Outline, Lifestyle Images
Deliverables: Powerpoint, PDF
Stack: Powerpoint
Kapten & Son is a German-based online fashion brand with a global following. They are heavily invested in Instagram influencer marketing as part of their overall go-to-market strategy. I was approached to design a series of collateral that would go out to the influencer community to entice their involvement with the brand, and guide their social media participation when they joined.
Kapten & Son already had a strong brand guide, so it made designing this series much easier. Throughout, I wanted to maintain a hint of nautical with a play between nautical blue overlays, and pearl white backdrops. I was also lifestyle photo-heavy, most of which are pieces from actual influencers wearing Kapten & Son products. I wanted influencers to see themselves in those photos, and I wanted them seeing the momentum already underway in the influencer community. Graphically, I laid out elements in a fun and engaging way, sometimes breaking rules and running large text off the slide. I also wanted to suggest a treasure map feel with dotted arrows between objects and maps that interacted with photos. Overall I'm pleased with how these turned out.
Kapten & Son influencer partnership pitch deck slide displayed on sand texture background featuring "Create Your Own Sunnies" campaign imagery with lifestyle photos of models wearing sunglasses at beach, product flat lay, and social media statistics showing 502,000 Instagram fans, 7,000 Snapchat fans, and 500,000 Facebook fans.
Kapten & Son media kit cover slide with anchor logo centered over lifestyle photography collage grid featuring models wearing watches and sunglasses in travel and urban settings with cool blue brand color overlay.
Kapten & Son influencer partnership pitch deck closing slide featuring close-up portrait with tagline "Can't wait to see your own Kapten & Son Sunnies!" and @novalanalove Instagram handle displayed on sand texture background for social influencer campaign presentation.
Kapten & Son media kit brand introduction slide featuring "Be Kapten - Born for Adventure, Exploring the World" badge logo with coral and navy brand colors alongside company mission statement describing global lifestyle accessory brand positioning.
Kapten & Son media kit product portfolio slide showcasing watch and sunglasses collection with rose gold mesh watches, tortoiseshell sunglasses, and brand statistics including 300,000+ customers, 2M+ social media fans, 30+ countries, 500+ retail partners, and offices in NYC, Melbourne, and Münster.
Kapten & Son "Make Your Own Sunglasses" customization slide displaying full sunglasses collection including Maui, Montreal, Fitzroy, Havana, Havana+, Berkeley, and Nice frame styles with "Design Your Own" customization feature callout and @novalanalove influencer collaboration branding.
Kapten & Son influencer partnership pitch deck "Make Your Own Sunglasses" product customization slide displaying full sunglasses collection including Maui, Montreal, Fitzroy, Havana, Havana+, Berkeley, and Nice frame styles with @novalanalove collaboration branding on sand texture background.
Kapten & Son media kit influencer benefits slide titled "Why Become A Kapten?" featuring model overlooking tropical coastline with five partnership perks including channel features, long-term relationships, personal team contacts, premium product access, and company growth opportunities.
Kapten & Son Instagram influencer guide Fashion-Adventure content slide featuring travel lifestyle photography grid with models wearing watches and sunglasses at scenic destinations including coastal cliffs, Eiffel Tower Paris, and Colosseum Rome, with #BeKapten branding and content guidelines for landscape, style, and geolocation focus.
Kapten & Son media kit influencer benefits slide titled "Why Become A Kapten?" featuring model overlooking tropical coastline with five partnership perks including channel features, long-term relationships, personal team contacts, premium product access, and company growth opportunities.
Kapten & Son influencer partnership pitch deck "Why You?" slide showcasing iPhone mockup with @novalanalove Instagram post featuring Kapten & Son watch, accompanied by lifestyle photography grid of travel and beach content from Maldives, designed by Chadd Weston on sand texture background.
Kapten & Son #kaptenworldtour Instagram campaign slide featuring model wearing sunglasses overlooking ocean with campaign highlights: largest sunglasses campaign on Instagram, opportunity to become a Kapten brand ambassador, and summer product giveaway with #BeKapten branding.
Kapten & Son #kaptenworldtour Primary Style guide slide showing preferred "Closeup / Sunnie Selfie" content with seven influencer photography examples featuring models wearing various sunglasses styles in selfie and close-up portrait compositions with #BeKapten branding.
Kapten & Son #kaptenworldtour Secondary Styles guide slide showing Product/Packaging photography with wooden branded sunglasses box and Top Downs content style with poolside and beach lifestyle flat lay photography examples featuring mirrored blue lens sunglasses with #BeKapten branding.
Kapten & Son influencer guide closing slide featuring model wearing sunglasses on sunny beach with brand logo and tagline "Can't wait to see your pictures!" for Instagram partnership campaign presentation designed by Chadd Weston.
"Chadd's work was absolutely flawless. We were able to complete a project with 3 iterations in 2 days, from me posting the job to Chad finishing it. We gave him a skeleton outline of a media kit and he executed flawlessly, improvising where we didn't give him enough information. I can definitely recommend working with him and we will do so again in the future."
Maria Bonerz | Marketing Manager, Kapten & Son
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Posted Jan 8, 2026
Go-to-market influencer pitch deck for German fashion brand Kapten & Son. Nautical aesthetic, lifestyle photography, and creator onboarding. PowerPoint.
