PixPax ~ Brand Launch

Kodak launched PixPax to tap into the growing market of young people printing photos from their phones. We started with in-depth consumer research, exploring the market and the brands that resonate with our target audience. From there, we brought PixPax to life—crafting everything from the name and brand identity to packaging, photography, emails, and social ads.  Finally, a compelling deck that brings The PixPax Story to life.

Client: Kodak Alaris Agency: Imperial Leisure Role: Design Director Year: 2019

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