PixPax ~ Brand Launch
Sarah Gee
Kodak launched PixPax to tap into the growing market of young people printing photos from their phones. We started with in-depth consumer research, exploring the market and the brands that resonate with our target audience. From there, we brought PixPax to life—crafting everything from the name and brand identity to packaging, photography, emails, and social ads. Finally, a compelling deck that brings The PixPax Story to life.
Client: Kodak Alaris
Agency: Imperial Leisure
Role: Design Director
Year: 2019
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Posted Sep 11, 2025
We created Kodak’s PixPax for young photo-lovers—building the brand from research to naming, identity, packaging, photography, emails & social ads.
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Kodak Alaris
