MHR ~ My Millennium Rebrand
Sarah Gee
My Millennium, the award-winning loyalty program of Millennium Hotels and Resorts, enlisted us to refresh its branding and create a launch campaign for its new Prestige tier. We developed a fresh visual identity, brand guidelines, and hotel collateral, including room key wallets, posters, and email templates. To enhance the launch, we also crafted an influencer campaign that brought the My Millennium Prestige experience to life.
Client: Millennium Hotels & Resorts
Agency: Imperial Leisure
Role: Design Director
Year: 2022
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Posted Sep 11, 2025
We refreshed My Millennium’s award-winning loyalty program with a new Prestige tier, brand identity, hotel collateral, social content and CRM templates.
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Millennium Hotels and Resorts
