HeyLia! is a personal blog project, as an art student and a single parent where I am documenting social experience and challenges as Indonesian women.

I'd like to bring a brand identity that reflects causes I care; gender justice and single mother empowerment in digital realm through writing and creative art. The goal is to create a bold, visually captivating brand that represents single motherhood and women in general and presenting HeyLia! becoming unique voice for social change.

As the graphic designer, I developed a brand identity that reflected female strength and empowerment. I crafted messaging that positioned HeyLia! as a rising thought leader in women's social experiences and designed engaging social media content and blog visuals.

Purple has been stigmatized color within Indonesia society over generations. It is often described as repulsive and vulgar as how society place widows and divorced women as third class gender. Yet purple in world history once a royal color for a long time due to it's complexity create such color that only royals can own piece of purple. In modern design, purple represents elegance, bold and maturity. Using purple for the brand becomes a necessity as it speaks to move forward against stigma.

I am also influenced by Middle Eastern graphic novels and Islamic geometric designs and would like to incorporate these in the visual elements and illustration.

Logo, brand identity guide.

Canva, Procreate