Alaska Airlines Gate Displays

Creative Direction, Product Design & UX Testing, Graphic Design

Airport Customer Service Agents spend a huge amount of time repeatedly answering the same questions. This requires additional staffing, resulting in higher costs. Large format screens placed at the gate and above the boarding door would alleviate some of the need for customers to que up to ask questions, thus freeing up agents to handle more complex issues and get flights out on time. Information on the screens would be populated from Flight Operations, so gate agents would no longer have to manually enter data into dated, LED screens.

The time gate agents had to spend answering the same questions repeatedly decreased significantly. It also meant that a flight could be adequately staffed with two customer service agents instead of three, resulting in significant labor cost savings.