Revamped ConvertWell’s lead nurturing, scheduling, and nurture campaigns. Boosting response rate by 65% and cutting lead-import lag from 2 hrs to < 10 minutes. Replaced Calendly with GoHighLevel Scheduling; bookings auto-update contact appointments and send confirmations. Added a 24-hr SMS reminder before calls, raising show rate to 85% and freeing 10 hrs/week. Designed a “Smart List” to filter contacts by deal stage and tags, built a 4-day email drip with SMS branches and auto-advanced pipeline stages on link clicks—raising upsell conversion by 60% and reducing manual campaign work by 90%.