Website Analysis Report Unlock Growth of Educational Website

In this project, I describe how to create a website audit report that will assist educational institutions in increasing website traffic.

To find out why a website is stuck at certain traffic. We have done a detailed website auditing.

One of my client's educational websites faces stiff competition in the online learning space.

A well-optimized website is crucial for attracting students and promoting educational offerings.

In this situation, a website audit acts as a diagnostic tool, identifying areas for improvement in website functionality, user experience (UX), and Search Engine Optimization (SEO).

Problems Identification:

Following the website audit, the report will identify the 2 core problems hindering website traffic growth. These problems will likely include:

Dominance of Non-HTTPS URLs: Search engines now prioritize secure websites that use HTTPS encryption. Extensive use of non-HTTPS URLs can negatively impact search engine ranking and user trust.

Keyword Stuffing in Blog Content: Overstuffing keywords into blog posts makes the content unnatural to read and can be penalized by search engines. This practice also diminishes the user experience.

Solution Steps:

Based on the identified problems, the report will propose solutions in a step-by-step manner:

HTTPS Migration

Develop a plan to migrate the entire website to HTTPS. This may involve obtaining a new SSL certificate from the registered organization and updating all website links and internal references to use the secure protocol.

Keyword Optimization for Blogs

we review and revise existing blog content to remove keyword stuffing and then Implement a natural keyword integration strategy that prioritizes readability and user experience.

And create a well-structured content refresh strategy to address outdated and irrelevant content.

Implement strategies to improve the overall quality of website content.

Address any additional technical issues identified in the audit, such as website speed optimization, mobile responsiveness fixes, and broken link repair.

Develop a link-building strategy to acquire backlinks from high-authority educational websites and relevant online resources for new blogs.

Project Results:

By implementing the solutions outlined in the website audit report, we achieved significant growth in website traffic and user engagement. Here's a comparison of key metrics before and after the project:

Click-Through Rate (CTR): Increased from 3% to 4.6%, representing a 53% improvement.

Clicks: Increased from 108k to 163k, a growth of 51%.

Impressions: Remained relatively stable at around 3.6 million impressions.

This increase in website traffic can translate to a significant number of potential leads generated for the educational institution. Is your website not attracting the traffic it deserves? We can help! Contact me today for a free consultation and website audit.