In this project, I designed a unique and impactful logo that encapsulated the brand's identity and values. I began by conducting thorough research to understand the target audience and the brand’s mission. Using Adobe Illustrator, I crafted multiple logo concepts, focusing on typography and color theory to ensure a visually appealing and memorable design. I presented the concepts to the client, gathered feedback, and refined the chosen design to perfection. The final logo not only resonates with the brand's essence but also stands out in the market, effectively representing the brand across various platforms and applications.