I had the privilege of working with Laneway Cocktails, a high-end, craft cocktail maker that specializes in unique, high-quality drinks. They use locally-sourced ingredients to create small-batch cocktails that are perfect for special occasions or just a night in with friends.

Laneway Cocktails appeals to people who enjoy high-end cocktails and appreciate the artistry that goes into making them. Their audience includes both young professionals and older connoisseurs who are willing to pay a premium for premium drinks.

They approached me to conceptualize the logo & packaging for their unique collection of small-size bottled cocktails. I was thrilled to take on the challenge.

I put together a collection of brand labels and packaging of similar brands, products and aesthetics to inspire & give me a sense of what art direction to follow.

I created an emblem (trademark) logo; Clean, modern, and sophisticated, reflecting the high-quality and craft nature of the brand, with a touch of playfulness to reflect the fun and celebratory nature of cocktail culture. The logo can function seamlessly on label & packaging.

I used a monochrome color scheme of Black&White to give the brand a refined and elegant look.