LIGEA Brand Identity Design

This project was made in collaboration with the fashion design student´s form Lisbon School of Design. The goal was to make a complete brand Identity, from naming to brainstorming and all the other elements that compose a brand.

LIGEA is a clothing brand that aims to bring the goth subculture to today´s fashion scene and make it more affordable. The brand's name was inspired by a short story by Edgar Allen, a writer well known in Goth literature.

The brand itself is defined by 3 key aspects: Gothic, feminine, and elegant.

For the logo, I used a Blackletter typeface as a starting point and modified it to have a fresh and modern look, pulling inspiration from several gothic elements, such as architecture, graveyards, and bats.