Case study for Oporto´s Metro campaign "Bicla & Metro." This campaign for sustainable mobility aims to encourage the use of bicycles and the metro by providing new bicycle parking spaces at the different metro stations.

The Swiss design movement inspired this new identity and campaign, with a strong use of grids, bold, straight-to-the-point imagery, and an impactful use of sans serif typography. The new identity also aims to adapt to the recent digitalization of Oporto´s metro and infrastructure. Therefore, the identity was adapted with motion.