Exploring the digital identity for a web3 fashion start-up

SYKY is a web3 community-driven platform looking to revolutionise and lead the way for the future of digital fashion. An incubator for up and coming designers, it helps 10 carefully selected creatives set up their brand over the course of a year. SYKY is a place to buy their works, as well as a place to curate your online presence in the digital fashion community.

Working in a fast paced start-up environment, we designed everything from the ground up. My first task was to build the design system, consolidating the works of many designers and creating a consistent language. We kept building on the design system and updated it as we worked on the site, keeping up with all changes and new features that were added.