Google Ads Campaign for Sami Wunder
Abhishek Mohan
Google Ads Case Study – Sami Wunder
Industry: Personal Coaching (Dating, Relationships, Empowerment)
Target Market: Professional women aged 25–45 seeking dating advice, high-value relationships, or marriage guidance
Objective: Drive qualified traffic and lead sign-ups for premium coaching programs and webinars.
Campaign Result in Table Form
Campaign Strategy
• Platform Used: Google Search & Display Ads
• Targeting Strategy: o Audience: Women 25–45 in the US, UK, Europe
o Keywords:
“Find a high-value man,”
“how to get him to commit,”
“relationship coaching,”
“feminine energy coaching,”
“elite dating coach for women”
o Display Retargeting: Focused on cart abandoners, video viewers, and past visitors
• Ad Copy & Hooks:
o “Break Your Toxic Dating Cycle”
o “Meet High-Value Men – Fast!”
o “Attract Commitment with Feminine Energy”
o “Free Webinar: Become Irresistible”
• Landing Page:
o Hosted webinar opt-in funnel with testimonials, free gift offers, and coach video preview.
Results & Improvements
• Clicks increased by 35.5% (from 981 to 1.33K)
• Impressions grew by 26%, from 73.6K to 92.8K
• CPC improved by 5.9%, from €0.85 to €0.80
• Despite spending 27% more in August, engagement quality also increased (based on GA metrics like time on site and bounce rate)
• More than 60% of traffic in August came from brand + feminine energy-related keywords
Challenges
Ad Fatigue Mid-July:
o Creatives saw drop in engagement mid-month
o Solved by launching new ad copies focused on marriage readiness & new testimonials
Low Conversions in Some EU Regions:
o Certain geos had lower CTRs (e.g., Germany and France)
o Optimized by removing underperforming locations and focusing more on UK, Netherlands, and English-speaking regions
CPC Spike on Weekends:
o Higher costs but lower engagement on weekends
o Shifted ad scheduling toward weekdays with better webinar show-up rates
Conclusion
The campaign successfully scaled while maintaining cost-efficiency and increasing reach among the right audience. The positive lift in clicks and consistent CPC under €1 shows healthy campaign structure and relevance.
Key Wins:
• 35.5% increase in traffic with reduced cost per click
• Strong response to empowerment- and femininity-based hooks
• Increased email leads for webinar funnels (backend ROAS not shown but estimated positive
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Posted Jun 5, 2025
Executed Google Ads campaign for Sami Wunder, boosting traffic by 35.5% and enhancing engagement.
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