Social Media Optimization for Tauffa Dry Fruits

Business Overview: Tauffa Dry Fruits in Behrampur Delhi

Industry: Food & Beverage (Dry Fruits and Healthy Snacks)

● Enhance Brand Awareness and Recognition

● Increase Social Media Visibility and Engagement Rates

● Strengthen Brand Credibility and trust through authentic and engaging content.

Platforms Targeted: Instagram, Facebook, Instagram, Google My Business Profile and LinkedIn.

● Educational Content: Posts about the health benefits of dry fruits, recipes, and nutritional tips.

● Collaborations: Collaborate with influencers to share realistic content using products to increase credibility and engagement.

● User-Generated Content (UGC): Encouraging customers to share their experiences with Tauffa products.

● Engagement-Driven Content: Polls, quizzes, and interactive stories to boost audience interaction.

● Phase 1: Competitor Research: Manage Competitor research and establish an online presence on different social media platforms.

● Phase 2: Content Creation & Optimization: Create content strategy of different types of content for different platforms.

● Phase 3: Community Engagement: Host Giveaway campaigns on social media to drive engagement.

● Phase 4: Paid Social Media Campaigns: Boost giveaway and engagement campaigns and target Audiences with specific interests and behaviors. Health-conscious individuals, fitness enthusiasts, and families. Key Achievements with Performance Metrics:

● Engagement Growth: Increase Engagement from 0% to 200% In 45 days

● High Competition: Competing with established dry fruit brands with larger followings and budgets.

● Content Consistency: Maintaining a consistent posting schedule while ensuring high-quality content was a challenge.

● New Online Presence: As of Newly established presence on social media, difficult to gain the trust of the audience and potential customers.

● Engagement Growth: Increase Engagement from 0% to 200% In 45 days

● Follower Growth: Increase approx 150% Followers in 45 Days.

● Reach & Impressions: Reach new accounts and impressions in 45 days.

● Traffic on Social Profiles in 45 days:

● High Competition: Competing with established dry fruit brands with larger followings and budgets.

● Content Consistency: Maintaining a consistent posting schedule while ensuring high-quality content was a challenge.

● New Online Presence: As of Newly established presence on social media, difficult to gain the trust of the audience and potential customers.

The SMO campaign successfully enhanced Tauffa Dry Fruits’ brand awareness, visibility, and engagement across Instagram, Facebook, and LinkedIn. By focusing on authentic content, community engagement, and influencer collaborations, the brand achieved significant growth in followers, reach, and positive sentiment.