Google Ads Campaign for Ladies Who Lead

Industry: Women Community (Global Mentorship & Leadership Programs) Campaign Objective: Drive traffic and registrations for online education programs targeted at Millennium.

Campaign Type: Google Search & Display

Target Geography: India

·        Female students, young professionals, and parents of high school students

·        Age 25–50

·        “Leadership Program for Woman”

·        “Woman Empowerment Program”

·        “Funding Program for Ladies”

·        Text ads for Search

·        Banner creatives for Display (retargeting)

·        Search ads with benefit-driven headlines (“Be Mentored by Global Women Leaders”, “Join Ivy League Certified Programs”)

·        Display banners featuring strong visual identity of successful alumni, testimonials, and achievements

·        Landing page CTAs: “Apply Now”, “Join the Movement”, “Start Your Journey”

Massive Growth from July to August:

·        Clicks increased by 483% (from 948 to 5,530)

·        Impressions grew nearly 6x (from 29.6K to 177K)

·        Avg. CPC reduced by 33%, from ₹4.24 to ₹2.85

·        Spend increased to scale results while maintaining efficiency

·        Display retargeting generated ~35% of repeat sessions

·        Most clicks occurred mid-week (Tuesdays to Thursdays)

·        Remarketing contributed ~35% of August traffic

·        August achieved a significantly lower CPC while maintaining ad quality and volume

·        The budget scale-up in August yielded better visibility and conversion potential

·        A smart combination of keyword expansion and optimized bidding led to reduced CPC.

·        Ad copy aligned with aspirations of Gen Z and parents (Ivy League, global exposure, certification) performed better.

·        Retargeting with Display Ads helped re-engage website visitors and drove return visits.

·        Clear growth in reach and efficiency indicates potential for even larger scale campaigns in future months.

1.      High CPC in July (₹4.24):

·        Caused by limited keyword scope and competition in Women Empowerment.

·        Resolved by expanding to long-tail, phrase match keywords and A/B testing ad copies.

2.      Low Retargeting Coverage Initially:

·        Pixel setup and audience creation delay until mid-August.

·        Once implemented, bounce rate reduced and return visit rate increased.

3.      Geo-Cultural Messaging Gap:

·        India audiences needed more localized messaging (e.g., certification value, scholarship options).

·        Adapted creatives based on country-specific search terms and visual preferences.

4.      Budget Scaling Coordination:

·        Needed coordination between organic activities and ad scaling for August’s launch.

·        Resolved by aligning influencer/PR mentions with ad spikes for synergy.

The Google Ads campaign for Ladies Who Lead successfully scaled from a pilot phase to a high-performing awareness and lead generation machine. By lowering the cost per click and increasing qualified traffic, the brand saw significant momentum toward program sign-ups and visibility across key markets.