Project: Coco Shoes — E-commerce

Project: Coco Shoes — E-commerce Website Design

A playful, editorial e-commerce concept for a footwear brand, blending lifestyle photography with a soft pink brand palette to feel more "fashion editorial" than typical product-grid store.

What I delivered:

Hero section pairing full-bleed lifestyle photography with a bold discount badge (20% off) and clear CTA

Custom product showcase using overlapping, tilted photo cards instead of a flat grid — gives the shop section a curated, magazine-style feel

Product detail interaction with "Add to Card" and "Show More" states

Warm neutral + soft pink color system tying photography, UI, and typography together

Supporting sections: "Shoes in Different Style," "Shoes and Human," and a 1000+ image style/brand explorer

Design intent: Most shoe e-commerce sites lean heavily on white space and product-only grids. This design keeps the commerce fundamentals (clear pricing, CTAs, product cards) while layering in lifestyle imagery and asymmetric composition — making the browsing experience feel more like flipping through a look book than scrolling a catalog.

Tools: Figma

Available for e-commerce, fashion, and lifestyle brand website design — remote, international clients welcome.