CPG/Ecommerce - ZOKU
Andrew Foreman-Kaye
In 2009, Ken Zorovich and Yos Kumthampinij founded ZOKU when they phased out their design studio to pursue a new challenge. After years of helping other companies with product development, it was time to launch their own lifestyle brand.
With a simple philosophy in mind (that the most thoughtful products should function as beautifully as they look), the two friends began dreaming up new solutions to familiar challenges.
Today, ZOKU continues to develop innovative products to meet a growing range of customer needs. From space-saving storage solutions to revolutionary on-the-go products–each is painstakingly crafted according to Ken and Yos’ original vision: the perfect balance of form and function.
Overview:
Brand Strategy
Brand Identity & Messaging
Paid Advertising
CRO
UX & Visual Design
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Posted Apr 7, 2025
-Lowered CPC by 35% -Increased Website traffic by 25% - Boosted conversion rates by 35% -Impression share raised by 43%
