A couple of years ago, we read an article about diaper need in America. From parents leaving their children in dirty diapers to making the choice between having either enough food or diapers for the week. Their stories really struck a chord with us.

Besides the needs of families, we realized the impact that conventional diapers left on our planet. The damage they are doing to the planet is incomprehensible and when you think about it, Earth is a Mother, too! We committed ourselves to making a great diaper for babies and the planet, while helping those who need it most.

We had no experience in the diaper business, but we believe you don't need experience to make or do something good for others… you just need the drive to do it. Equipped with this drive in our hearts and minds, we were determined to make a difference. Using only the best materials for your baby and leaving out anything harmful -- Believe Baby came to light.

- Founder, Joe Masi

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