Ovoko: landing page for the Belgium launch

Ovoko is a European marketplace for used original car parts: more than 46 million parts, sold by over 7,000 professional sellers. For its launch in French-speaking Belgium it needed one page that turns cold Meta ad traffic into searches on ovoko.be. The visitors have never heard of Ovoko, so the page has to earn trust before it asks for a click.

Before any design I tested three directions, each built on a different first doubt: where do I start, can I trust this purchase, and why buy used.

It answers all three in order: the price gap on a real part, free 14-day returns and a 1-year warranty, real listings showing the seller and the donor car, and one "Trouvez votre pièce" button repeated down the page. The hero cards and closing photos drift with the cursor, the savings figures count up as they scroll into view, and listings loop past slowly.

Plain HTML, CSS and JavaScript with no framework, so Ovoko's team could drop it straight into their stack. From brief to production-ready page in one week.