ROSSA Café & Bar - Visual Brand Identity

The coffee bar is a place where the customer experience is a priority. From the moment you walk through the door, you are greeted by a warm and welcoming atmosphere, with modern and sophisticated décor that invites you to relax and stay a while. The space is designed to offer different seating options, from individual chairs to comfortable sofas and tables to share.

The menu offers high quality products, with options to satisfy all tastes and dietary needs. From freshly brewed specialty coffee to a variety of teas and cold drinks, all products are made from the finest ingredients and are tailor-made for each client. The food is also of high quality, with healthy and delicious options for breakfast, lunch or a snack at any time of the day. The atmosphere is designed to make guests feel comfortable and relaxed, with soft lighting and ambient music helping to create a relaxed atmosphere. In addition, the café bar has a library and a selection of magazines and newspapers so that customers can enjoy a quiet read while enjoying their drink.

Rossa arises from the need to create a space where you can share a pleasant time with yourself, with friends, a place to go to work, have a meeting, create a beautiful couple memory or simply read a book and clear your mind.

From there comes the name, Rossa, a small modification to the word rose representing this beautiful and iconic flower that evokes a romantic, positive and happy feeling, represents that memorable moment of peace. Also, flowers and vegetation are associated with life, harmony, calm and happiness, so creating a physical and visual space with them would be just perfect.

On the other hand, it wants to convey the quality of its products, since its focus is Colombian coffee, the most delicious coffee in the world. From this, the typographic and chromatic selection is made, generating a perception of the premium brand, with an elegant but close, friendly and warm touch. Also, a concept of how the place could be was created based on the concepts explained before. The idea was to create a space where people would enjoy pass time, where they would go to work, to share a moment with theirselfs, with other people, disconnect for a moment and refresh the mind