UpCling E-commerce Store Launch

UpCling was one of my first entrepreneurial projects, launched in 2023 as a beauty-focused e-commerce store specializing in innovative facial skincare devices. The store featured products like infrared facial wands, LED light therapy tools, and portable microdermabrasion devices — all positioned as convenient, high-quality solutions for at-home skincare. The goal was to create a clean, trustworthy, and user-friendly brand experience that resonated with beauty-conscious customers seeking modern, non-invasive skincare options.

Archived at: https://web.archive.org/web/20230722104011/https://www.upcling.com/

Over several weeks, I designed and developed the storefront, managed product sourcing, and created a customer journey that emphasized education and trust. The process involved branding, content creation, and setting up seamless e-commerce functionality for product browsing, purchasing, and checkout. Building UpCling gave me early hands-on experience with full-cycle e-commerce operations — from product positioning and website design to customer communication.

While UpCling is no longer active, it served as a pivotal stepping stone in my career. The project validated my ability to create a fully functional online business from scratch and taught me key lessons in branding, product-market fit, and e-commerce design. It laid the foundation for my transition into building more advanced web applications and client-focused projects.