Lilli Collins Brand Identity Design
Haley Helmold
Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Figma
unsplash
Personal Branding for Lilii Collins
Lilli Collins is a personal stylist who was in need of some new branding that stood out.
She’s a high fashion stylist so the inspiration for the branding came from editorial designs & magazines.
Here's a look at how I organized my ideas in a mood board.
Mood Board
I was inspired by the bold color palette & simple photography direction.
Brand Pattern
We went with a strong wordmark since this is for a personal brand.
Edgy typography to match the photography & striking colors was key.
I added some personal touches to make it unique & we came up with a variety of logo variations, from brand marks to full logos.
Here's a look at the final logo suite.
Logo Suite
We kept that bold style throughout with oversized letters overlayed on the business card as an alternate brand pattern.
Here's a look at the logos on business cards.
Business Card Design
Logo Design
Thanks for reading!
