Lilli Collins Brand Identity Design

Lilli Collins is a personal stylist who was in need of some new branding that stood out.

She’s a high fashion stylist so the inspiration for the branding came from editorial designs & magazines.

Here's a look at how I organized my ideas in a mood board.

I was inspired by the bold color palette & simple photography direction.

We went with a strong wordmark since this is for a personal brand.

Edgy typography to match the photography & striking colors was key.

I added some personal touches to make it unique & we came up with a variety of logo variations, from brand marks to full logos.

Here's a look at the final logo suite.

We kept that bold style throughout with oversized letters overlayed on the business card as an alternate brand pattern.

Here's a look at the logos on business cards.

Thanks for reading!