Nectarine | Concept Brand Identity

Megan Favero

Brand Designer
Graphic Designer
Illustrator
Adobe Illustrator
Adobe Photoshop
Procreate

What I Did

I embarked on a creative endeavor to develop a concept brand identity and restaurant directory app that seamlessly integrates vintage aesthetics with modern functionality. This project aims to evoke nostalgia, sophistication, and a sense of adventure for users exploring culinary delights.
App Design
App Design
Logo Design
Logo Design
This client is a forward-thinking company dedicated to revolutionizing the way people discover and experience dining establishments. They seek to appeal to a target audience of couples who appreciate the charm of vintage design and enjoy exploring new culinary experiences together.
Merch DesignProject Goals
Merch DesignProject Goals

Project Goals

Create a brand identity that embodies the timeless allure of vintage aesthetics while reflecting the modernity of the app's functionality.
Develop a user-friendly restaurant directory app with intuitive navigation and offline capabilities.
Evoke a sense of nostalgia, sophistication, and excitement for users as they explore culinary destinations through the app.
Establish a cohesive visual language that resonates with the target audience and sets the brand apart in the market.
Illustration
Illustration

Design Inspiration

The design should draw inspiration from vintage elements such as sepia tones, classic typography, retro color palettes, and imagery reminiscent of bygone eras. Think old-world charm meets contemporary convenience.
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