Branding | Alure Jewels
Jaye Calhoun
Concentration: Branding
Alure Jewels: Crafting Timeless Elegance
Overview: Alure Jewels stands as a beacon of sophistication and celestial beauty in the world of luxury jewelry. The brand has etched its mark as a purveyor of timeless elegance, drawing inspiration from the celestial wonders that grace the night sky.
Brand Philosophy: At the heart of Alure lies a commitment to capturing the essence of allure in every piece. The brand's philosophy revolves around the belief that jewelry is not merely an accessory but a reflection of the wearer's individuality and the timeless beauty found in the universe. The name "Alure," with its celestial connotations, embodies this philosophy and sets the tone for the brand's aesthetic.
Symbolism: The star symbol, a distinctive feature in Alure's logo and designs, serves as a visual manifestation of the brand's core values. Each point of the star symbolizes a fundamental principle — beauty, elegance, quality, and timelessness. The interconnected points represent the harmonious blend of these values, mirroring the interconnectedness of stars in the night sky.
Primary Logo
Primary Logo Variations + Submark
Packaging Design
Packaging Design
Social Media Branding | Topic: Mixing Metals with Elegance | Suggested Caption: Dive into the art of Mixing Metals with Elegance! ✨💍 Explore our style tips on seamlessly blending different metals in your jewelry collection, inspiring you to create sophisticated and harmonious combinations. Elevate your elegance with every piece! #MetalMixing #JewelryStyle
Email Marketing Campaign
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Posted Nov 28, 2023
This project features branding for a luxury jewelry company including package design and social media posts.
