One Igatpuri : Brand Identity & Visual System
Taher Bhopalwala
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Posted Jan 6, 2026
Identity for a luxury gated community. A nature-inspired visual system and tactile sales kit designed to position the property as an exclusive sanctuary.
OVERVIEW
One Igatpuri is an exclusive gated community of 12 luxury bungalows nestled in the hills. The target audience was not just looking for a house, but a sanctuary away from the chaos of the city.
THE CHALLENGE
One Igatpuri needed to stand apart as a destination for "The one seeking space within." The challenge was to create a visual language that felt organic, grounded, and premium, translating the serenity of nature into a high-converting sales experience.
THE SOLUTION
We moved away from typical "building" icons and focused on an ornamental, nature-inspired emblem that feels like a heritage seal.
The Concept: As seen in the brand motion, we deconstructed the landscape..Wind, Water, Mountain, and Leaf to build a singular, balanced mark.
The Palette: A Deep Forest Green and Muted Gold were chosen to reflect the lush surroundings and premium positioning of the estate.
The "Unboxing" Sales Kit: We conceptualized the sales brochure not as a throwaway pamphlet, but as a rigid "Keepsake Box." This tactile experience turns the sales collateral into a physical asset, mirroring the permanence and value of the property itself.
OUTCOME
A comprehensive brand identity that elevates the property from a "Construction Site" to a "Luxury Estate." The visual system extends seamlessly from large-format hoardings to intimate guest amenities, ensuring the premium promise is kept at every touchpoint.
