Borosil: The "Spill-Proof" Ad Campaign

Borosil is India's most trusted glassware brand. While they are famous for their microwavable bowls, they needed to push their range of glass lunchboxes to the younger workforce. The goal was to position the product not just as a container, but as an upgrade to the office lifestyle.

For the Mumbai commuter, the lunchbox is a source of anxiety. Traditional steel and plastic tiffins are notorious for leaking dal or curry into bags during rush hour. We realized that for an office-goer, a leaky tiffin isn't just a mess.. it's a horror story.

We avoided the standard "happy family eating lunch" visuals. Instead, we treated the old steel tiffin like a villain.

Visual Direction: We used dark, moody lighting to personify the dented steel tiffin as a scary, unreliable object.

The Hero: In contrast, the Borosil box is presented on a clean, minimal background with the reassuring claim: "Borosil is Spill-proof."

Copywriting: The headline "Tiffins can be scary" taps into a universal truth, making the ad instantly relatable to anyone who has ever had a lunch accident.

A sharp, witty print campaign that differentiates Borosil by focusing on emotional relief (peace of mind) rather than just product specs.