Growth Marketing Consultant

In this project, I collaborated with Penta Financiero/Guou Finance, a fintech startup in Santiago, Chile. My role as a Growth Specialist involved identifying key marketing opportunities and pain points. I also managed experiments, analyzed data for valuable insights, and efficiently allocated budgets for paid media campaigns, achieving impressive results.

Enhanced individual and team performance by 30% and 18% respectively through targeted training programs.

Managed experiments and analyzed data, providing valuable insights for business decisions.

Successfully managed a paid media budget, achieving a 3.5% click-through-rate and a 35% increase in website traffic.

Developed and executed effective segmented email marketing campaigns, resulting in a 25% increase in email open rates and a 10% increase in click-through rates.

Designed customized dashboards to track key performance indicators (KPIs) using Looker, improving visibility into growth strategy effectiveness.

Collaborated with senior management and IT/Data Warehouse teams to align growth objectives and implement seamless integrations.