Briefing & Ideation: Collaborated with Aestura to understand their goals, target audience, and desired message. Conducted market research and brainstormed creative concepts.
Concept Development: Developed initial sketches and mood boards to visualize potential design directions. Presented and refined concepts based on client feedback.
Design Execution: Created the final poster design using Adobe Illustrator for vector graphics and illustrations, and Adobe Photoshop for image editing and final touches.
Delivery & Feedback: Delivered the final design files in various formats and gathered feedback for any necessary revisions.